Phew! Can't believe we're almost at the end of the portfolio bootcamp. It's been a learning experience for all of us in the team.
Our 5th week task is a continuation from last week's task, we were ask to set up a customer management system with easy Automations, appointments, and email marketing. Let's dive right in. We chose the fashion industry. 'SH Tees' a clothing brand targeted at giving her customers the ultimate form of expression by the customization of T-shirt to your taste. All decisions on customization lies on customers specifically to the way they will like it. We offer customers the best product at the best price. HubSpot was chosen as the preferred CRM tool because of it's many features and affordability.
Let's have a better understanding of Workflow first: "Workflow" is a marketing term that refers to an automated process where tasks, information, and emails are triggered based on set rules. Using a workflow helps reduce possible user error (Read: typos) when sending emails and following up with your leads.
Smart automation through HubSpot makes successful inbound marketing attainable. Workflows combine context with content, triggering emails and internal tasks based on a prospect's actions such as downloading an eBook, subscribing to your blog, or opening an email. HubSpot allows you to create smart workflows that run behind the scenes of your day to day marketing activities. The options are seemingly endless, Appointments in hubspot
Schedule meetings seamlessly without hiring a personal assistant. HubSpot’s free scheduling software helps you book and organize events with colleagues, clients, and teams. No more complicated email threads and scribbled-upon pieces of paper. With this scheduling software, you can easily have respondents choose time slots that work for them and book directly on your calendar. APPOINTMENT SCHEDULE
As regards email marketing, we were able to create 20 emails for the team; Welcome About SH tees Why we stand out Sales promotional email for schools Sales promotional email for associations e.g club and societies Order Confirmation email Goods ready for pickup Ready to be delivered (delivery details) Goods in transit for delivery Post purchase thank you message and ask for review Customer Complaint resolution ticket Apology for Late delivery Ask for referrals from client We miss you message, for dormant customers Birthday Message End of the year giveaway Happy new year message New month message Christmas message Ramadan message This brings us to the end of the task for the week.